Participating in GSMA Mobile 360 LATIN AMERICA

ElevenPaths    30 septiembre, 2016
Mobile 360 – Latin America brings market leaders from Central and South America across the mobile telecom ecosystem for a two-day thought leadership conference together with operator-led Working Groups on day three. Attendees will learn and discuss key drivers in innovation in the region centered around IoT, Connected Car, Mobile Identity, Mobile Money, NFV, 5G, Media & Advertising, and more. In addition, an Innovation Showcase panel will allow start-ups to hear from venture capitalists, investors, and industry experts followed by a pitch session for the start-ups.

Session: Mobile Identity
There is no denying that mobile technology is deeply embedded into our lives. More and more industries are incorporating mobile into their business models and leveraging digital communications. While this improves efficiencies and can create competitive advantages, it also adds additional challenges to organisations to protect both themselves and their customers. If this aspect of the business is ignored or done poorly, the results can be catastrophic to the organisation.

Much focus has been placed on server integrity, internet security, cloud protection and safe data exchange in the traditional business models. What is new and must be explored is the data flow through the mobile ecosystem, specifically mobile security and data privacy. M2M and IoT will continue to grow and new security threats will emerge. How is this data being shared across the value chain? How can organisations ensure their data is safe as it travels through the network? How should companies respond to security breaches? What are the new rules with regard to privacy? How should enterprises be protected in this increasingly connected world?

Óscar Mancebo, Head of Mobile Connect at Telefónica

An increasing number of digital services, including financial and government services, are offering customers access using digital authentication and identity. Despite the complexity involved in deployment, digital authentication enables users to have a better quality of experience by giving them greater control over their own digital identities, and also enables more effective customer data management by service providers. A range of service providers are offering digital authentication and identity services today, from mobile operators to specialist companies, often utilising different technology approaches.
Telefónica has played a relevant role in this session, describing how Mobile Connect is well positioned as an alternative to the password based model and explaining how this product is fully aligned with the new strategic plan announced some weeks ago by the Company: We choose it all.

For more information on Mobile Connect and to see it in action go to:

Mobile Connect website:

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